As part of their growth strategy Cocoon House wanted to reinvent their identity and associated communications based on new understanding of their market compitition. Cocoon House has established a product niche importing silk scarves and related women’s accessories imported from China.
Definition & Development To capture the essence of the company and to distinguish Cocoon House a prominence was given to communicating the sense of eastern philosophies as they related directly to the ownership and the product itself.
Delivery The identity created a minimal yet traditional look and feel with a sense style and fashion. We utilized natural materials and traditional processes when possible to further create a meaningful connection with the brand attributes of being natural, organic, and hand crafted. On the Web Site a user centered product experience creates the connection to Cocoon House’s strong customer focus.