Bellacor needed to recreate
its brand identity and extend
this identity through a web site,
in the interest of increasing
market share and enhancing
the company's presence with
the existing target audience.
Definition & Development Our challenge was to increase
the differentiation of Bellacor
from its competitors by raising
the quality perception of the
brand, and retain the current customer demographic.
Delivery The re-brand signaled a move towards a more personal online shopping
experience, achieved through the use of organic forms, an openness of design
unusual with e-commerce sites, and a secondary color palette that both complimented
the new mark and created a softer more welcoming high touch feel that worked
to extend the Bellacor mission.