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Bellacor needed to recreate
its brand identity and extend
this identity through a web site,
in the interest of increasing
market share and enhancing
the company's presence with
the existing target audience.

Definition & Development
Our challenge was to increase
the differentiation of Bellacor
from its competitors by raising
the quality perception of the
brand, and retain the current customer demographic.

The re-brand signaled a move towards a more personal online shopping experience, achieved through the use of organic forms, an openness of design unusual with e-commerce sites, and a secondary color palette that both complimented the new mark and created a softer more welcoming high touch feel that worked to extend the Bellacor mission.