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To further differentiate their existing Magnitude product XioTech wanted to create a new identity that would be used by a family of storage solution products. The brand identity was to launch with an updated product release and needed to seamlessly transition existing customers, while attracting new potential customers.

Definition & Development
Our challenge was to develop the foundation of a highly refined, clever, and sophisticated identity that would properly reflect the inherent attributes of the product itself.

Our solution concentrated on subtle understated notions that personified a simple look and feel. Secondary design elements were used throughout the campaign to reinforce the technical aspects of the products as. The deliverables included identity, web site, packaging, print sales sheets, and product badge development.